Did you know coffee trees grow naturally in the shade? Yet in 1970's the industrialization of coffee farming moved many operations into the sun - requiring that fields in South America be clear-cut to accommodate the larger farms. While this new way of farming allowed for greater yields, it has since severely damaged the already fragile eco-system of the rain forests. Not only deforestation, but pesticide pollution, habitat destruction, and soil and water degradation plague the areas where coffee farming has been moved from the natural shade of the forest to the man-made open fields.
In addition, the large sun-grown operations are edging out the smaller family farms that maintain their centuries-old traditions in the shade. The rustic farms are run out of business by the large operations that charge a fraction of what the coffee is worth - driving down the price on the market until the small farms can't afford to operate. The "sweatshops in the fields" take over with only profits in mind - the welfare of their own workers is not even important.
And don't forget to use your own mug instead of paper or styrofoam!
Sources: Wikipedia, Global Exchange, Organic Trade Association
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